Move to HubSpot without losing what already works.
Move your existing website to HubSpot while protecting content, SEO, URLs, redirects and the user experience.
Everything the engagement covers.
Migration audit
A full crawl and inventory of pages, posts, forms, assets and integrations on the current site.
Template mapping
Which existing page types become which HubSpot templates — and what gets rebuilt rather than copied.
Content migration
Pages, blog posts, authors, tags and media moved into HubSpot with formatting checked.
URL & redirect plan
A documented redirect map so existing URLs resolve correctly after cutover.
Forms, tracking & integrations
HubSpot forms replacing legacy ones, tracking code, analytics and connected tools re-verified.
Launch & post-launch checks
DNS and domain setup, staged QA, then monitoring of crawling and errors after go-live.
Ideal for
- WordPress sites moving onto HubSpot
- Webflow or other CMS platforms consolidating into HubSpot
- Existing HubSpot sites being rebuilt properly
- Teams unifying website and CRM in one place
Tools & stack
How our hubspot website migration engagement runs
Understand
Audit the current site and its dependencies.
Plan
Template mapping and redirect strategy.
Build
Rebuild templates and migrate content.
Launch
Cutover, verify redirects, monitor.
Indicative engagement tiers.
Compact site with a limited page and post count.
- Content migration
- Redirect map
- Form rebuild
- Launch checks
Full site plus blog and multiple templates.
- Blog migration
- Template rebuild
- Tracking re-setup
- Post-launch monitoring
Large content libraries or integration-heavy sites.
- Large content sets
- Custom modules
- Integration checks
- Phased cutover
Prices are indicative and scoped per engagement. Share your brief for a fixed quote.
HubSpot website migration: define the full scope
A HubSpot website migration needs more than a page count. Start with an inventory of pages, blog posts, files, templates, forms and third-party tools. Separate content that can move from features that need rebuilding, replacing or retiring. HubStack is an independent HubSpot solutions specialist, not affiliated with HubSpot.
Your existing CMS theme and plugins do not transfer directly into HubSpot. Layouts need HubSpot-compatible templates, and features such as search, multilingual content or gated resources need a separate review. If your current design needs reusable modules, include HubSpot Website Design & Development in the scope rather than treating the move as a content import.
Agree on the destination URL and template for each page before migration begins. Record which metadata, images, internal links and structured data must carry over. Our guide to HubSpot migration SEO mistakes explains the technical details that can get lost during a move.
Planning the total cost of a HubSpot website migration
The total migration budget should distinguish implementation work from ongoing platform costs. Content transfer, template development, feature replacements and testing are implementation tasks. Your HubSpot subscription, paid theme and any third-party subscriptions should be accounted for separately where required.
Page count alone is not enough to estimate the work. A large set of pages sharing one template can be simpler than a smaller site with calculators, custom forms or multiple languages. Review HubStack pricing for service pricing, then provide a site URL, approximate content counts and a list of must-keep features so the estimate can state its assumptions and exclusions.
HubSpot Website Migration — questions
Can you migrate our existing website to HubSpot?
Yes — most commonly from WordPress or Webflow, but we handle other CMS platforms too. We audit the current site first, then map content, templates and URLs before anything moves.
What happens to our SEO?
We plan the URL structure up front, document a redirect map, carry over metadata and structured data, and monitor crawling and errors after launch. Rankings can still fluctuate after any migration — we work to minimise avoidable losses rather than promise none.
Do you migrate the blog too?
Yes. Posts, authors, tags, listing pages and post templates are all part of a full migration.
How much does a HubSpot migration cost?
Migrations start from $500+ and scale with the number of pages, posts, templates and integrations involved.
How long does a HubSpot migration take?
Most migrations take 2–6 weeks depending on page count, blog volume, template complexity and how much redesign is included.
Can you migrate WordPress to HubSpot?
Yes — WordPress to HubSpot is the most common migration we run, including pages, blog posts, authors, tags, media and redirects.
Will our website go down during the migration?
No. Everything is built and tested on a staging domain, then the DNS switch happens in a short planned window.
Do you set up redirects?
Yes. A full redirect map is documented and implemented in HubSpot so old URLs continue to resolve.
Can we redesign while we migrate?
Yes, and it's often the most efficient option — one project instead of two, with the new design built natively in HubSpot.
What do you check after go-live?
Indexing and crawl errors, redirect coverage, form and CRM submissions, page speed, and analytics continuity for the first weeks.
Can you migrate from Webflow, Wix or Drupal?
Yes. Any CMS can be migrated; we audit the source platform first and scope the export path accordingly.
What access should we prepare before migration starts?
Prepare access to your current CMS, HubSpot account, analytics and domain settings. File storage or third-party tool access may also be needed, depending on the scope. Use individual user invitations with appropriate permissions rather than sharing passwords.
Will our current theme and plugins work in HubSpot?
Themes and plugins built for another CMS do not run directly in HubSpot. Their layouts or functionality need to be recreated with HubSpot templates, modules, integrations or alternative tools. Identify essential features before approving the migration scope.
Does website migration include CRM contacts and historical form submissions?
Moving website pages does not automatically move CRM records or historical form submissions. Those require a separate data assessment, field mapping and an agreed import approach. New forms should also be checked for submission handling, consent settings and notifications.
Can we move only part of our website to HubSpot?
Yes, a migration can cover a defined area such as a blog or a set of landing pages while the rest stays on the current platform. Domain routing, navigation, tracking and canonical URLs need planning across both systems. Confirm the intended URL structure before choosing this approach.
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Brief us on your hubspot website migration project.
Tell us where you are and where you want to be. We reply within two business days.
- Content and template audit before anything moves
- URL structure and redirect mapping
- Blog, forms and tracking migration
- Pre-launch QA and launch support