One brand, six specialist service pages, built to scale.
One website, six service divisions — each trade page built as a full standalone landing page so visitors landing from Google feel they hit a specialist company.
Start a similar project- Client
- JetCo Home & Commercial Services
- Industry
- Home & commercial services (multi-trade)
- Service
- Multi-Service Website Build & Landing Page Architecture
- Location
- United States
- Timeline
- 2026
What the client was dealing with.
The client wanted one site, not six — but each trade needed to convert like a specialist company's own website.
Thin service pages were explicitly off the table: every page needed hero, overview, service list, proof, photos, reviews, FAQs, service areas and multiple CTAs.
Six very different trades — pest control, HVAC, roofing and gutters, windows, flooring, handyman — had to feel distinct while staying inside one brand system.
The client had no hosting or platform experience, so setup had to be guided step by step from a Squarespace-registered domain.
New divisions (fencing, concrete, lawn care, plumbing, electrical) needed to be addable later without redesigning anything.
How we worked through it.
Design direction before the build
Sample homepage and service page designs were shared up front, in the clean, premium style of large national home-service brands, so the look was approved before a single page was assembled.
One template, six identities
A single 8-section service page template — hero, overview, individual services, why choose JetCo, gallery, reviews, FAQs, service areas, closing CTA and quote form — restyled per trade with its own imagery and copy.
SEO-first URL architecture
Short, keyword-clean slugs (/pest, /hvac, /roofing, /windows, /flooring, /handyman), one H1 per page, structured headings and unique metadata so each division can rank on its own.
Built for the client to edit
A fully client-owned WordPress build with Elementor, so text and photos can be changed in-house without a developer, plus the SEO plugin stack configured and ready.
Hosting handled patiently
The client didn't know what WordPress or hosting was. We walked them through choosing a host, got the environment live, and kept the domain pointing for the launch step so the build could start immediately.
Room for the next division
Adding fencing, concrete, lawn care, plumbing or electrical later is a clone-and-edit job on the same template and the same design system.
- Homepage covering the brand and all six service divisions
- Six comprehensive service landing pages, each with 8+ conversion sections
- Reusable service page template for future trades
- Contact and quote forms connected to the client's email
- Mobile-friendly, fast-loading responsive layouts
- On-page SEO plus SEO plugin setup across every page
- Google Analytics and Search Console connection
- Full client ownership of the site, theme and content
- Homepage introducing the brand and all six service divisions
- Six dedicated service landing pages on clean SEO slugs
- Reusable service page template for future trades
- Contact and quote forms wired to the client's inbox
- On-page SEO: headings, metadata, speed and mobile layout
- Analytics and Search Console connection on request
“I do like the sample pages. I don't know about hosting or WordPress or any of that stuff, so let me know what you need.”
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