A coaching brand repositioned in HubSpot with two clear paths and one ownable framework.
A new HubSpot website built from scratch for a coaching practice, positioning Business Coaching and Personal Coaching around the Owner Evolution Framework.
Start a similar project- Client
- Momentum Coaching & Consulting
- Industry
- Coaching & consulting
- Service
- HubSpot Website Design & Development
- Location
- United States
- Timeline
- 2026
What the client was dealing with.
The client wanted a completely new design and structure rather than a copy of the existing reference site.
The positioning had to make two coaching paths — Business Coaching and Personal Coaching — feel distinct but connected under one brand.
The Owner Evolution Framework needed its own dedicated space to establish credibility and differentiate the offer.
The site had to be easy for the client to maintain: edit copy, add testimonials, publish blog posts and manage a lead magnet without developer help.
The build needed to stay within HubSpot's Starter plan while still using custom modules and a professional design system.
How we worked through it.
Reference, not copy
jensnielsen.us is used for ideas and content direction only. The new Momentum site gets its own structure, visual system and page flow so it stands alone as a brand.
Positioning before pages
The information architecture is built around the two coaching paths first, then the Owner Evolution Framework as the credibility layer, so every page answers who it is for and what outcome it leads to.
Framework as a destination
The Owner Evolution Framework gets a dedicated page that explains the methodology, walks visitors through the stages and ties back to both coaching paths.
Editable by the client
All pages are built with reusable HubSpot modules and drag-and-drop sections, so the client can update copy, add testimonials, publish blog posts and swap the lead-magnet ebook without touching code.
Starter-plan friendly
The build is scoped to run cleanly on HubSpot CMS Starter, avoiding plan-locked features while still delivering a custom look and structured content system.
Lead magnet ready
The Free Resources section is wired around the "Breaking out of the operator mindset" ebook, with a name-and-email capture form connected to HubSpot contacts and lists.
- Custom HubSpot website with approved structure and new design direction
- Homepage clearly presenting Business Coaching and Personal Coaching
- About page built around operator background and authority
- Services page outlining the coaching offer and process
- Owner Evolution Framework page as a standalone methodology hub
- Testimonials / Case Studies page ready for ongoing additions
- Free Resources / Blog with lead-magnet form and ebook delivery
- Contact / Schedule a Call page
- Optional Speaking page structure
- Reusable HubSpot modules for long-term client editing
- Responsive layouts across desktop, tablet and mobile
- Built to operate on HubSpot Starter plan
- Full HubSpot CMS website design and build
- Homepage with clear Business and Personal Coaching positioning
- About page built around operator background and credibility
- Services page outlining the coaching offer
- Owner Evolution Framework page as a proprietary methodology hub
- Testimonials / Case Studies page
- Free Resources / Blog with lead magnet integration
- Contact / Schedule a Call page
- Optional Speaking page
- Custom, reusable HubSpot modules for drag-and-drop editing
- Responsive design across desktop, tablet and mobile
- Built to run on HubSpot Starter plan
“The scope makes complete sense, and I like the direction you're taking with Momentum Coaching & Consulting. I would use jensnielsen.us as a reference for ideas, but create a completely new design and structure.”
Need something like this in HubSpot?
Tell us what exists today and where you want it to go. We audit first, then quote hours with a not-to-exceed number.